Voco Hotels is an upscale hotel brand under the InterContinental Hotels Group (IHG), known for providing guests with a stylish and vibrant experience while maintaining the high standards of service and hospitality associated with IHG’s portfolio. Launched in 2018, Voco Hotels caters to travelers looking for a contemporary, high-quality stay with a focus on sustainability, local character, and personalized service. In Saudi Arabia, Voco Hotels brings a refreshing approach to the hospitality market, blending comfort with unique local experiences to appeal to both business and leisure travelers.
Voco Hotels is designed to offer a relaxed and modern atmosphere while maintaining the distinct character of each destination. The Saudi Arabian locations of Voco aim to provide a sophisticated yet warm environment, where guests can enjoy high-end amenities, distinctive dining options, and a commitment to sustainability. The Voco brand’s ethos of “Meet. Stay. Relax” promises an enjoyable and memorable stay.
Parent Company: Voco Hotels is part of InterContinental Hotels Group (IHG), one of the world’s leading hotel groups, with a portfolio of more than 5,000 hotels worldwide under renowned brands such as InterContinental, Crowne Plaza, Holiday Inn, and more. IHG’s global reach and experience ensure that Voco Hotels upholds the highest standards of hospitality and service across its locations.
Brand Concept: Voco Hotels is positioned as an upscale hotel brand that offers a contemporary, relaxed, and welcoming environment for guests who seek a mix of style and comfort. The brand focuses on delivering modern accommodations, personalized service, and a sense of place, with each Voco property reflecting the local culture and surrounding environment. Voco combines high-quality facilities, contemporary design, and sustainable practices to create an elevated experience for its guests.
Voco’s unique approach also emphasizes a vibrant, flexible atmosphere, offering spaces that are designed for both work and play. The brand’s “vibrant, yet laid-back” concept blends well-being, innovative experiences, and excellent service to cater to modern-day travelers.
Hotel Locations in Saudi Arabia: Voco Hotels has made its mark in the Saudi Arabian market with premium locations designed to attract both business and leisure travelers. With Saudi Arabia undergoing rapid economic and tourism development, particularly in line with the Vision 2030 initiative, Voco Hotels has positioned itself as an ideal brand to cater to the evolving needs of international and domestic travelers.
In Saudi Arabia, Voco is likely to be found in key cities like Riyadh, Jeddah, and Dammam, catering to both the growing tourism sector and the influx of business visitors. These hotels offer convenient access to major commercial, cultural, and entertainment hubs.
Target Audience: Voco Hotels in Saudi Arabia cater to upscale travelers who are looking for a balance of work and relaxation, comfort and style. The brand attracts business executives, corporate groups, and international tourists. Voco is particularly appealing to travelers who seek a unique, comfortable experience with a touch of local flair and contemporary design.
Given the rapid expansion of tourism in Saudi Arabia, Voco also targets families and vacationers visiting the country for leisure or cultural tourism. The brand’s focus on sustainable practices, wellness, and personalization also appeals to the modern, socially-conscious traveler.
Services and Amenities:
- Stylish Rooms and Suites: Voco Hotels in Saudi Arabia offer beautifully designed rooms and suites, blending modern luxury with local charm. Rooms are equipped with top-notch amenities, including comfortable bedding, workspaces, flat-screen TVs, and high-speed internet access. Many rooms also offer stunning views of the city or surrounding landscapes.
- Dining Experiences: Voco Hotels feature an array of dining options, including all-day dining restaurants, specialty cuisine offerings, and vibrant bars. Guests can indulge in both local flavors and international dishes, curated by talented chefs. The dining venues are designed to be both relaxing and vibrant, making them ideal spaces for business meetings, social gatherings, or casual meals.
- Meetings and Events: Voco Hotels are equipped with flexible meeting and event spaces, ideal for hosting conferences, business meetings, social gatherings, and weddings. These venues are fitted with modern technology, including audiovisual equipment and high-speed internet, ensuring a seamless event experience.
- Wellness and Fitness: Voco properties often feature modern fitness centers and wellness facilities, including spa services, swimming pools, and relaxation zones. These amenities cater to both guests seeking physical activity and those looking to unwind after a long day.
- Sustainability Initiatives: Voco Hotels place a strong emphasis on sustainability and eco-friendly practices. The brand has integrated sustainable design features, energy-efficient systems, waste reduction efforts, and responsible sourcing in its operations. Voco’s commitment to sustainability aligns with Saudi Arabia’s broader environmental goals, particularly under its Vision 2030 initiative.
- Personalized Services: Voco Hotels are known for their high-touch service, with a focus on personalization and guest satisfaction. From concierge services to special requests, guests can expect a level of care that makes each stay unique.
Accor Live Limitless (ALL) Loyalty Program: As part of the IHG family, Voco Hotels are included in the Accor Live Limitless (ALL) loyalty program, allowing members to earn and redeem points for stays, upgrades, and various exclusive benefits. Guests can enjoy rewards such as discounted rates, free nights, and personalized services, enhancing their experience at Voco properties.
Conclusion: Voco Hotels in Saudi Arabia represent an exciting addition to the country’s growing hospitality sector. With a focus on modern design, high-quality amenities, and personalized service, Voco provides an exceptional experience for travelers seeking comfort, style, and a local connection. Whether for business, leisure, or events, Voco Hotels offer a welcoming and vibrant atmosphere that captures the essence of Saudi Arabia’s diverse culture, while delivering the world-class hospitality expected from IHG’s global network.
By combining upscale accommodations with sustainable practices and a unique sense of place, Voco Hotels is set to become a preferred choice for both domestic and international travelers in Saudi Arabia.
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