Overview
SO/ Hotel is a chic and daring luxury lifestyle brand under the Accor Group, renowned for its avant-garde design, vibrant energy, and immersive experiences. Located in iconic destinations across the UAE, SO/ Hotels blend local culture with cutting-edge sophistication, creating a dynamic setting for discerning travelers who seek style and individuality.
Mission Statement
To redefine luxury hospitality by delivering bold, creative, and unparalleled experiences that resonate with modern travelers in the UAE’s thriving cultural and business landscapes.
Core Values
- Boldness: Challenging traditional hospitality norms with audacious design and service.
- Creativity: Offering a playground for unique and inspiring guest experiences.
- Luxury Redefined: Delivering exceptional service and personalized experiences in a stylish setting.
- Sustainability: Integrating eco-conscious practices in line with Accor’s Planet 21 sustainability program.
- Cultural Connection: Infusing the spirit of the UAE into every element of the guest journey.
Key Locations in the UAE
- SO/ Uptown Dubai
- Located in the heart of Dubai’s vibrant business district, offering stunning views, ultra-modern amenities, and unmatched luxury for business and leisure travelers.
- SO/ Abu Dhabi Corniche (Planned/Upcoming)
- An oasis of artful sophistication on Abu Dhabi’s iconic Corniche, perfectly suited for urban explorers and culture enthusiasts.
Signature Features
- Avant-Garde Design: Collaborations with world-renowned designers to create bold, artistic interiors.
- Fashion-Forward Experiences: Partnerships with high-end fashion houses, ensuring a trend-setting stay.
- Vibrant Social Spaces: Dynamic lounges, rooftop bars, and restaurants offering creative dining and entertainment.
- Wellness & Fitness: Exclusive spa treatments, cutting-edge fitness facilities, and rejuvenating spaces for relaxation.
- Tailored Services: A team of “SO/ Ambassadors” offering personalized assistance to meet guests’ unique needs.
Target Audience
SO/ Hotel UAE caters to:
- Sophisticated global travelers seeking innovative and luxurious experiences.
- Fashion-forward individuals with a taste for bold aesthetics and exclusive events.
- Business professionals seeking stylish accommodations in prime locations.
- Leisure guests desiring a vibrant and immersive stay in the UAE’s iconic destinations.
Commitment to Sustainability and UAE Vision 2030
SO/ Hotel UAE aligns its operations with the UAE’s Vision 2030, contributing to sustainable tourism and cultural preservation. The brand emphasizes eco-friendly practices, including energy efficiency, waste reduction, and support for local artisans and communities.
Awards and Recognition
SO/ Hotels have earned accolades for their creative concepts and outstanding hospitality, reflecting their commitment to excellence. In the UAE, SO/ continues to set benchmarks for luxury and innovation.
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People and Culture Assistant Manager
